There are perfectly good nutritional reasons for New Brunswick’s decision to ban chocolate milk in schools (as well as all other flavoured milks and juices.) With overweight and obesity rates at 30 per cent in Canadian children between ages 5 and 17, it makes sense for schools and local governments to encourage the consumption of less sugary drinks and foods.
Still, for some, this news will be met with pangs of nostalgia. The memories of having chocolate milk in a school cafeteria – the ritual of putting the straw in the little cardboard box (always tricky to open) and enjoying a special treat with friends – this collective experience of Canadian school children may soon be a thing of the past. Chocolate milk is not just an incidental part of this nostalgia; in fact, I’d argue that chocolate milk has a central cognitive role in these kinds of emotionally rich memories.Read more…